Ane Bislev & Karina Smed

The exponential growth in Chinese outbound tourism and the increased sophistication and diversification of Chinese tourist preferences have meant that Chinese tourists have become an interesting resource for destinations around the globe including of course Arctic destinations. The pristine Arctic nature is likewise seen as a valuable resource by the experienced Chinese tourists. This growth has led to an ever-increasing interest in the Chinese market from actors in the tourism industry, policy-makers and the media around the world. Even though the number of studies on Chinese tourism is growing, there is still a lack of indepth, qualitative research on Chinese tourism especially in destinations like the Arctic. This paper will provide a cultural analysis of a nine-day cruise in Greenland aboard a Scandinavian cruise ship with a mixed passenger group consisting of primarily Danish and Chinese tourists. The focus will be on the co-construction of Greenland as an Arctic destination through different narratives by both the travel agency, the tourists and the tour guides. The narratives will be explored in order to provide a nuanced understanding of the Arctic experiences of these Danish and Chinese tourists, thereby adding a perspective on the Arctic that will give insight into the unexplored potential of the Arctic as a resource to Chinese tourists and Chinese tourists as a resource to Arctic communities.

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